GAIN THE ADVANTAGE
We created Highland Academy to teach busy practitioners the skills they need to become customer-focused innovation leaders.
Whether you're training a new innovation team or transitioning to a new role in digital or CX, Highland empowers you with the knowledge you need to succeed.
We've been frustrated by digital innovation resources that claim to teach you new skills but stay at a theoretical level.
That's why our expert-led online courses are matched with downloadable resources that help you put theory into practice.
We're starting with one course, but more are on the way!
Our first cohort filled up fast. Enroll now
to be part of the second cohort.
ABOUT THIS COURSE
Did you know that you only need to talk to 5-8 people in a customer segment to gather 80% of the insights you need to understand their situation?
We'll show you how to apply Guided Storytelling & Experience Mapping to extract valuable and impactful insights around key customer segments.
BY THE END OF THIS COURSE, YOU’LL BE ABLE TO…
Put yourself in your customers shoes with our 4-week guide to gain perspectives that provide simple, fast, and effective ways to understand their journey
David Whited is the Director of Highland's CX Practice. David helps organizations of all sizes figure out the most important problems to solve through gaining an outside-in view of their customer's experiences.
Meet David
Mike Nowak is one of Highland's Product Strategists, building people-first digital products driven by real customer insights.
Meet Mike
Bipin Jayaraj
Chief Information Officer, Make-A-Wish America
Scott Stern
Director of Innovation & Insights, American Marketing Association
David Whited
Director, CX Practice, Highland Solutions
Christopher Neuharth
Director of Digital Health & Experience, Children's Hospital of Wisconsin