Highland Academy

Become a better digital research and design practitioner with step-by-step virtual training.

Our first cohort is full! Join us for the second one.

Charissa Shelton Lead Experience Designer - Highland Academy

NOW IS THE TIME

We created Highland Academy to teach busy practitioners the skills they need to become customer-focused innovation leaders.

Whether you're training a new innovation team or transitioning to a new role in digital or CX, Highland empowers you with the knowledge you need to succeed.

Enroll Now


David Whited
Director CX Practice - Highland Academy

FRUSTRATION FREE

We actually tell you what you need to do (No, seriously)

We've been frustrated by digital innovation resources that claim to teach you new skills but stay at a theoretical level.

That's why our expert-led online courses are matched with downloadable resources that help you put theory into practice.

Learn More


Virtual Course Offerings (Beta)

We're starting with one course, but more are on the way!
Our first cohort filled up fast. Enroll now to be part of the second cohort.

CX RESEARCH

Guided Storytelling & Experience Mapping

SCHEDULE

Week 1: 9/15 and 9/18 from 10:00 - 11:30 AM CT
Week 2: 9/22 and 9/25 from 10:00 - 11:30 AM CT
Week 3: 9/29 from 10:00 - 11:30 AM CT

ABOUT THIS COURSE

Did you know that you only need to talk to 5-8 people in a customer segment to gather 80% of the insights you need to understand their situation?

We'll show you how to apply Guided Storytelling & Experience Mapping to extract valuable and impactful insights around key customer segments.

BY THE END OF THIS COURSE, YOU’LL BE ABLE TO…

  • Frame and execute valuable Experience Mapping research
  • Perform Guided Storytelling interviews that reliably produce insights
  • Deliver research results that help your organization move forward with confidence

TESTIMONIALS