Think of an area or opportunity your business would like to learn more about. Identify the right target segment for that area, create learning goals, and clarify the point-of-view your team is seeking to understand.
Cohort activities are designed to apply learnings to your own context. During each session, you will get instructor feedback on the activity in smaller breakout groups.
Create a participant screener and sourcing plan; craft a first draft field guide for test interviews. Out of session, schedule two participants to interview.
Curate existing data and code interview data for assembly into a data packet for analysis
Conduct a mapping session and create a rough draft of an artifact for distribution
Review Experience Map and interview learnings; facilitate strategy session
Chief Information Officer, Make-A-Wish America
Director of Innovation & Insights, American Marketing Association
Director, CX Practice, Highland Solutions
Director of Digital Health & Experience, Children's Hospital of Wisconsin